Towards a 5.0 audiovisual ecosystem
Infrastructures, services and technologies
Traditional broadcasting, OTT operators, hybrid broadcasting, advertising, MPEG2 digital terrestrial TV
NOVEMBER 25, 2022
ROME, Officine Farneto
Via dei Monti della Farnesina, 77
The Innovation Day of HD Forum Italia will focus on the theme of the evolution of the audiovisual ecosystem, made up of traditional broadcasting and OTT (Over The Top) operators, increasingly present on the market, with the manufacturing industry at the centre, in a 5.0 perspective, that is, as indicated by the European Union, sustainable, human centric and resilient.
At the centre of the discussion will be the concept of hybrid broadcasting, new models of interaction between content and audience and new solutions for advertising, with a focus on a market driver such as sports events and gaming.
Last but not least, the Innovation Day of HD Forum Italia will address the delicate issue of the future of digital terrestrial TV after the MPEG-2 switch-off.
Program
Prima Sessione – DEMO AREA
9:30 Welcome coffee
10:00 – 13:00 Area demo
Seconda Sessione – ANNUAL CONFERENCE
14:00 Registration of participants
14:30 Beginning of proceedings
● Moderator: Mila Fiordalisi, Direttore CorCom
● Opening greeting: Tonio Di Stefano, Presidente HD Forum Italia
● Keynote Speech “Communications Networks, Content and Technology”
Antonio Arcidiacono, EBU
Watch the video | Download presentation
15:00 Panel 1: L’età dell’Hybrid TV
● OTT: mercato e pubblicità Augusto Preta, ITMedia Consulting
Watch the video | Download presentation
● HbbTV: quando il broadcast incrocia il broadband Gino Alberico, Rai
Watch the video | Download presentation
● Hybrid Targeted Advertisement – Angelo Pettazzi, DVB
Watch the video | Download presentation
● Il Satellite e l’Ibridazione della TV – Cristiano Benzi, Eutelsat
Watch the video | Download presentation
● La Hybrid TV fra innovazione e standardizzazione: per una evoluzione armonica del sistema audiovisivo italiano Alberto Bruno, RTI Mediaset
Watch the video | Download presentation
● Posizionamento e ruolo dei costruttori nel mondo OTT – Bruno Marnati, Anitec-Assinform
16:30 Panel 2: Mandatory Frequency
● Stato dell’arte DTT e prospettive, da qui al 2030 ed oltre – Franco Siddi, Confindustria RTV
Round table
● Il punto di vista degli operatori di rete – Guido Fermetti, Persidera
● Il punta di vista dei fornitori di servizi media audiovisivi – Bianca Papini, Confindustria RTV
● Il punto di vista dei costruttori – Bruno Marnati, Anitec-Assinform
● Il punto di vista dell’esperto di settore – Marco Mele, giornalista tvmediaweb.it
17:30 Panel 3: At the last stage
● Case study: Sala VAR Lissone / Gara Lega Calcio
Piercarlo Invernizzi, Ei Towers e Lorenzo Dallari, Lega Calcio (da remoto) Watch the video
● Cloud, Sports and Streaming at Scale. Sharing experiences from real-world deployments
Carl Furgusson, MediaKind/Lutech – Watch the video | Download presentation
● Bordocampo: segreti e futuro dello streaming live massivo
Luca Scrivano, MainStreaming – Watch the video | Download presentation
● Soluzioni per lo streaming efficiente di grandi eventi live
Diego Gibellino, TIM – Watch the video | Download presentation
● 5G: come abilitare la distribuzione
Luca Mazza e Massimo Pollini, Fastweb – Watch the video | Download presentation
18:30 Coming soon
Gino Alberico e Benito Manlio Mari, HD Forum Italia – Watch the video | Download presentation
19:00 Cocktail and Award ceremony
20:30 Closing event
