CONFERENCE PROCEEDINGS

Press review

Morning session – DEMO AREA
Read more about the demo areas of Lutech – Mediaset – MainStreaming

• • 10:00 Opening Demo area and welcome coffee
  • 10:00-13:00 Meeting by appointment only

Demo Area aims at demonstrating, in a tangible way, innovative solutions addressing some of the issues still plaguing today Over The Top (OTT) streaming distribution of linear events/channels, such as scalability, latency and User eXperience.
Read more about the demo areas of Lutech, Mediaset, MainStreaming
Access to the Demo Area will be possible:
– In presence, confirming your participation through the button below
– Online, through video recordings of the demos that will be made available on HDFI web site

Afternoon Session – CONFERENCE

• • 14:00 Partecipants convening to the event site by invitation only

• • 14:30 Opening welcome
    Benito M. Mari, HDFI President
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• • 14:50 Keynote speech: A vision of new Media
    Mons. Dario Edoardo Viganò, Vice Chancellor of the Pontifical Academy of Social Sciences of the Holy See
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• • 15:10 Panel: “Tomorrow’s Media: technology, content and consumption”
    Moderator: Marco Pellegrinato, HDFI Vice President
    – Technology: New solutions for successful transitions to IP
    Emily Dubs, Head of Technology, DVB Project Office
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    – Content: evolutionary models for a generational audience
    Astrid De Berardinis, ViacomCBS Global Distribution Group
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    – F.A.S.T. Changing
    Fabio Guarnaccia, Link magazine Director and Marketing Manager RTI
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    – The role of public service: from technology to content and consumption
    Stefano Ciccotti, CTO RAI
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• • 16:40 Report HDFI Webinars: “Mass market linear TV via OTT”
    Giovanni Venuti, editor UHD Book and HDFI Event Coordinator
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• • 17:00 HDFI Working group: milestones, role and contributions
    Gino Alberico, HDFI Head of the Working Group
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• • 17:15 HDFI OTT Observatory: objectives and activities
    Sebastiano Trigila, HDFI Deputy President
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• • 17:40 Key partners: focused presentation on innovative content of demonstration areas
    – Paul O’Donovan, Director of Market Development at MediaKind
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    – Marco Inzaghi, Head of Business Development at MainStreaming
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    – Stefano Braghieri, Technology Department at Mediaset
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• • 18:20 Award ceremony and cocktail
  • 20:00 Close event